CLAAS, John Deere, New Holland, Kemper and Scherer are reshaping the forage harvester market. See five moves driving growth toward a USD 4.9 billion market.
Market Transformation Overview
The forage harvester market is changing fast. We observed a clear shift from basic cutting machines to connected, smart fleets. Our analysis indicates the market will grow from USD 2.8 billion to USD 4.9 billion at a 5.6% CAGR as farms chase higher forage quality.
Demand is rising for two main reasons. Dairy and beef herd growth in North America keeps replacement demand strong. Meanwhile, China is mechanizing its silage sector, which speeds fleet growth across Asia Pacific.
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Currency swings in Latin America remain a real limit. They make equipment financing harder and can delay purchase timing. Based on our evaluation, the strongest players will pair capable machines with digital tools that prove value fast.
CLAAS KGaA mbH
CLAAS KGaA mbH is headquartered in Harsewinkel, Germany, and specializes in agricultural machinery. Its core businesses include forage harvesters, combines, tractors, and digital farm solutions. The forage harvester market shapes CLAAS strategy because demand for high capacity machines drives its engineering priorities across Europe and North America.
In 2026, CLAAS further expanded its CLAAS connect digital platform. The new features cover fleet management, data exchange between organizations, and tracking of mixed fleets. We observed that this move speaks directly to contractors who run machines from several brands. Sources: CLAAS press releases
Based on our assessment, CLAAS is building a growing digital edge in the forage harvester market. Its connected platform can make fleet owners more loyal over time. The key question is how quickly CLAAS connect reaches a wider set of machines and partners.
John Deere
John Deere is headquartered in Moline, Illinois, and operates as a global leader in agricultural equipment. Its core domains include harvesting, precision agriculture, and farm data services. The forage harvester market matters to John Deere because forage quality and fuel efficiency sit at the heart of its harvesting strategy.
On June 3, 2025, John Deere launched its F8 and F9 Series forage harvesters. The F9 offers five horsepower options from 700PS to 1020PS, while the F8 offers six options from 425PS to 645PS. The company says its HarvestMotion Plus technology can deliver fuel savings of up to 15%. Sources: John Deere News
"A higher-quality forage output with more power, more precision and more uptime, that's the focus of the new forage harvesters for our customers." Bergen Nelson, John Deere go-to-market manager for harvesting equipment, John Deere News, June 2025
Based on our evaluation, John Deere is pressing for performance leadership in the forage harvester market. Its mix of power, automation, and precision technology suits large custom operators. The main test ahead is whether the F series can win share while keeping pricing firm in weaker currency markets.
New Holland Agriculture
New Holland Agriculture operates as a brand of CNH Industrial, which is headquartered in Amsterdam, Netherlands. The company serves farmers and contractors with a broad range of harvesting machines. The forage harvester market influences its strategy because dairy and beef producers in North America need dependable, high output machines.
New Holland builds its forage harvester range around capacity, operator comfort, and fleet support. Its product information is published on its official brand channels. Sources: New Holland official website
Our analysis indicates New Holland benefits from the scale of its parent group. Strong dealer networks and shared technology can help it defend its share. Its success will depend on how well it keeps pace with digital features offered by its larger rivals.
Kemper GmbH
Kemper GmbH is based in Stadtlohn, Germany, and specializes in maize headers and harvesting attachments. Its core business centers on equipment that works with forage harvesters. The forage harvester market shapes Kemper's growth because crop quality at the cutting point affects machine output.
Kemper's attachments are sold as add-on solutions for many harvester brands. The company publishes its product details on its official website. Sources: Kemper official website
Based on our assessment, Kemper holds a focused position as a specialist supplier. Its value lies in precision cutting and compatibility across brands. Its outlook depends on how well it links attachments with the wider digital harvesting ecosystem.
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Scherer Inc.
Scherer Inc. serves customers in the harvesting equipment segment, with a focus on North American agricultural needs. Its core domains center on machinery built for forage and field crop work. The forage harvester market shapes its strategy because growing livestock demand supports steady replacement cycles.
Scherer's current offerings are presented through its official company channels. Readers should check the company homepage for the latest product updates. Sources: Official Scherer Inc. company channels
Our analysis indicates Scherer competes on practical value and regional service. That position can work well in price sensitive markets. Its long term outlook will depend on how it adapts to rising demand for connected machines.
Forage Harvester Market Report: Full Data Inside
Segment splits, five key players, growth drivers, and restraints, with forecasts to the market's growth horizon.